Cornelius the rooster comes to life in Bastion’s first work for Kellogg’s Corn Flakes

18 March 2024

Creative Agency: Bastion
Media Agency: Zenith

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“Our strategy was to hero an enduring brand truth."

The world was first introduced to Kellogg’s’ golden, crunchy Corn Flakes before the introduction of black and white TV, the internet, and the moon landing.

Now Kellanova, the American multinational food manufacturing company, has launched via creative agency Bastion the first brand platform for Kellogg’s in five years, with a campaign heroing Corn Flakes, the original cereal that first hit Australian breakfast tables 100 years ago.

The “Simple Goodness” campaign brings to life their brand mascot Cornelius the rooster, in a tale of the journey of Corn Flakes from farms to tables.  

The creative challenge was to build contemporary relevance into a 100-year-old brand. 

“Our strategy was to hero an enduring brand truth - Kellogg’s Corn Flakes has always delivered deliciously uncomplicated goodness made with ingredients sourced from Aussie farms, and that’s more important to today’s consumers than ever," said Angela Morris, Bastion’s National CSO.

Corn Flake’s iconic brand hero, the handsome rooster Cornelius, has been featured on cereal boxes in homes around the world since 1960. In a global brand first, Cornelius has now been brought to life through CGI for the very first time. 

Cornelius takes us on a journey as he oversees Corn Flakes being made from Aussie corn and simple ingredients, before being enjoyed at Aussie tables.   

“It was a real honour creating this campaign," said Simon Langley, Group CCO Bastion. 

"It’s not every day you get the opportunity to bring a such an iconic character to life for a brand like Kellogg’s® Corn Flakes. The talented team at Synctum and Filmgraphics have done a stellar job, and we couldn’t be happier with the result.” 

The new brand campaign launches in Kellogg’s 100th birthday year, which is being celebrated under the platform of 100 years of Good Mornings, also developed by Bastion Agency.   

Leanne Bell, Kellanova’s marketing director said the much-loved mascot Cornelius has been the face of the brand for nearly half its history. 

"We’re thrilled to be bringing Cornelius to life, especially in our centenary year," said Bell.  

Ana Lynch, GM Bastion said this new partnership is a testament to shared values and the enduring spirit of excellence that defines both our organisations.  

The campaign is live across TV, OLV, digital, OOH, and social. 


Client: Kellanova  

Marketing Director: Leanne Bell 

Group Marketing Manager: Irene Anast 

National Marketing Manager: Natasha Sunderland 

Brand Manager: Demi Di Stefano 

Agency: Bastion 
General Manager: Ana Lynch  
Group Chief Creative officer: Simon Langley 
National Chief Strategy Officer: Angela Morris 

Group Client Director: Katy Grey 

Head of Production: Jacqueline Archer 

Lead Senior Producer: Niki Bentley

Creative Lead: James Gillespie   

Creative Lead - Copy: Lewis Farrar  

Senior Client Manager: Kirsty Wootton 

Media Agency: Zenith 
Senior Business Director: Christina Fan

Account Director: Alice Sinclair  

Account Director: Emily Robinson 

Account Manager: Harvey Simpson-Crew 

Production Company  - Filmgraphics

Director - Jonathan Brough

EP/Producer - Anna Fawcett

Prod Manager - Suze Jackson

DP - Bob Humphries


VFX & 3D Animation  - Synctum

VFX & 3D Animation: Synctum
VFX Supervisor/Producer: Jonny Morfoulis
VFX Supervisor/Lead Artist: Declan Kindness

Compositor: Jarrett Piggott


Post Production  

Edit – Charles Ivory

Grade - Matt Fezz

Online - White Chocolate  


Music Studio: Saint Juno Music 

Composers: Brendan Etherington, Michael Etherington, Thomas Marland  

Executive Producer: Kat Remy 


Sound: Electric Sheep Music

Sound Designer: Georgia Collins

Executive Producer: Kate Stenhouse

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