Coca-Cola's 'The World Needs More Santas'

1 December 2023

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A city where hundreds of Santas walk the streets.

Coca-Cola celebrates the spirit of Santa Claus in everyone with its Christmas campaign ‘The World Needs More Santas.’

The global festive campaign has launched in Australia, as well as more than 80 markets globally with an ad that celebrates the magic of kindness.

The Christmas film portrays a city where hundreds of Santas walk the streets. Over the course of the film, different types of Santas help and support others.

The final scenes reveal that what people have been witnessing was in fact people’s "inner Santa" as they performed acts of generosity and goodwill, closing with the line: The World Needs More Santas.

Coca-Cola has had a longstanding affiliation with the image of Santa Claus following initial use in Christmas adverts in the 1920s.

In 1931, Coca-Cola commissioned Haddon Sundblom, a Michigan-born illustrator, to create images of Santa that were worked into the brand holiday campaign.

Alongside a large ATL campaign across TV, cinema, OOH, social and digital channels, Coca-Cola is also partnering with Australian based influencers to help share the festive spirit with a ‘12 Acts of Kindness’ campaign.

Influencers will encourage their followers to bring out their inner Santa and participate in their own acts of kindness.

Kate Miller, marketing director for Coca-Cola South Pacific, said this year’s campaign is a celebration of the magic of Christmas.

"Small acts of kindness can make a big difference and that's what Santa, and Coca-Cola, are all about. We’re encouraging everyone to bring out their inner Santa this holiday season," she said.

‘The World Needs More Santas’ creative is directed by Pontus Lowenhielm, Pulse Films.


Director – Pontus Lowenhielm, as part of the directing collective Traktor.  

Production Company UK – Stink Films

MD/EP – John Chad

Line Producer – Lucy Gossage


Production Company Bulgaria – Icon Films

EP – Millen Nickolov


Editorial – Final Cut, London

Editor – Rick Russell

EP – Michelle Corney

Offline Producer – Nikki Porter


Postproduction – VFX, Grading, Finishing – FrameStore, London

Creative Director/VFX Supervisor – Kamen Markov

Post Producer – Alexia Paterson


Audio/ Music

WPP Open X led by VMLY&R, Ogilvy and Essence Mediacom

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