Brightwater's 'Let Us Get the Next One' via Wildlings Creative

15 April 2024

Creative Agency: Wildlings Creative

0 0
Paying homage to the hard work and dedication of older Western Australians.

Home care provider Brightwater At Home has teamed up with Wildlings to launch a new campaign - 'Let Us Get the Next One'.

This tongue-in-cheek concept pays homage to the hard work and dedication of older Western Australians, highlighting the thousands of hours they've devoted to menial household tasks -- equating to around eight years or 10% of their lifetime.

Through quirky storytelling and engaging retro-styled visuals, 'Let Us Get the Next One' sheds light on the often-overlooked efforts of older adults, challenging the stigma sometimes attached to accessing aged care services.

Brightwater marketing manager Andre Rauch said the campaign's comedic approach brings a breath of fresh air to a category that's usually seen as serious.

"We want to connect with audiences in a more relatable and entertaining way, prompting them to rethink their views on housework and aging," said Rauch.

Wildlings creative director Matt Wilson said Brightwater has really engaged with the creative process.

"And sought to challenge the often sterile advertising that in this category – hats off to the team," he said.

The campaign launches today across various media channels, including TV, digital, print, OOH and social media.



Client Manager: Andre Rauch

Marketing Advisor: Morgan Eales



Creative Partners: Matt Wilson & Pat Lennox

Head of Art: Neil Martin

Client Partner: Cait Totten

Senior Client Manager: Alicia Gould



Shopper: Deanna Nishi

Brightwater Employee (Supermarket): Karma Dhendrup

Lawnmower: Peter Metropolis

Brightwater Employee (Lawnmower): Donnalee Gouge

Dishwasher Wife: Anne Neal

Dishwasher Husband: Bill Neal

Brightwater Employee (Dishes): Dharvi Chaudhary


Sandbox Crew

Director: Robert Woods

Senior Producer: Kelly Marie Miller

Producer: Madison Armstrong

Production Assistant: Jay Peardon

Stills Photography Assistant: Xavier Jansen

Production Designer: Jessica Wilson

Art Department PA: Jack Gilmour

Director of Photography (DP): Raz Mahmudul

1st Assistant Camera (AC): Lauren McDonald

On-set Sound: Jake Isard

Gaffer: Daniel Collins

Stills Photographer: David French

Wardrobe Stylist: Jessica Wilson

Makeup & Hair (H/MU): Melissa Clarkson

Location Scout: Shannon Hicks

Casting Director: Shannon Hicks Photographer: David French

Sound: Brad Habib

Latest Campaigns

comments powered by Disqus