Progress and equal pay for women is top of Audi's priorities in its emotive Super Bowl ad.
Audi joins the ranks of brands taking on political topics in its Super Bowl ad this year, tapping into gender equality with its ad on progress.
Is a grandma worth less than grandpa? Will a daughter’s education and intelligence mean she is automatically valued less than every man she meets? Not if Audi has anything to do with it.
It's pushing its commitment to equal pay for equal work with the emotive ad by talking about what a father can tell his daughter about the future.
The ad was created by Venables Bell & Partners.