Arnott’s ‘Moments’ via Saatchi & Saatchi

23 May 2022

Creative Agency: Saatchi & Saatchi

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Featuring familiar moments in life.

Arnott’s has unveiled Moments via Saatchi & Saatchi to celebrate its sweet and savoury brands.

The campaign created for The Neighbourhood, features familiar moments in life, like dipping a Tim Tam into a hot drink, making Vita-Weat worms, licking the cream off a Monte Carlo, sharing a box of TeeVee snacks while watching TV with mates or sneaking in a snack on a Cruskits cracker while on a Zoom call.

The creative includes the messaging, “For life’s little moments, there is no substitute”.

The Arnott’s Group chief marketing officer, Jenni Dill, said: "The campaign celebrates the breadth and variety of Arnott’s iconic portfolio and the moments they show up in people’s lives. The last two years have taught us that the little things in life like, spending time with loved ones, really are the big things. We are all really proud of this work.”

Saatchi & Saatchi’s creative director, Michael Barnfield said: “Arnott’s products can be found in almost every pantry across Australia. So it follows that they also make an appearance in the lives of most of us, and have done so for generations.


Publicis Groupe

Executive Creative Director (Saatchi & Saatchi) – Simon Bagnasco

Creative Director (Saatchi & Saatchi) – Michael Barnfield

Creative team (Saatchi & Saatchi) – Kerem Sekerci & Mac Wright

Strategist (Saatchi & Saatchi) – Peter Pippen

Agency Producer (Saatchi & Saatchi) – Rene Shalala

Media Associate Client Director (Spark Foundry) – Edwina Pardede

Media Client Manager (Spark Foundry) – Fraser Johnston

Media planning executive (Spark Foundry) – Mackenzie Cowan

Media coordinator (Spark Foundry) – Jasmyn Bridge

Chief Client Officer (The Neighbourhood) – Helge Gruettke

Account Director (The Neighbourhood) – Emily Walker

Production Company: MOFA

Director: Sam Holst

Executive Producer: Llew Griffiths

Producer: Helen Morahan

DOP: Shelley Farthing-Dawe

Editor: Phoebe Taylor @ Arc Edit


CMO – Jenni Dill

Marketing Director – Ranita Cowled

Marketing Manager – Pauline Mercier

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