Arcare Aged Care's ‘Threads’ via Bundy Agency

30 January 2024

Creative Agency: Bundy Agency

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A TVC that breaks away from traditional aged care spots.

Arcare Aged Care recently entrusted Bundy Agency to develop a new campaign that would appeal to new staff, as well as elders and family members in search of quality aged care.

The result is ‘Threads’ — a new TVC that breaks away from traditional aged care spots with a whimsical story that demonstrates that it takes a group of great aged care staff to look after the needs of each elderly resident.

Crafted by director Olivia Altavilla, the spot was turned around in two weeks and features a mix of professional talent and Arcare staff.

A key, yet silent character in the spot is the high-end interior design at Arcare Balnarring.

Arcare has grown to be one of the largest aged care providers in Australia with more than 50 aged care residences that feature movie cinemas, cafés, private dining and a range of suites all with their own ensuite.

‘Threads’ first aired Christmas Eve through the Australian Open and beyond, and is supported by a large-scale media campaign.



Client: Arcare Aged Care Head of Marketing: Katrina Rigby


Agency: Bundy Agency Creative Director: Scott Bundy

Art Director / Copywriter: Felix Barnett

Copywriter: Trinity Ross


Production Company: Eric, Tom and Bruce Executive Producer: Victoria Conners

Director: Olivia Altavilla

Senior Producer: Lauren Burgueno

DOP: Brendan Cherry


1ST AD: Samantha Haines

1ST AC: Harry Huggins

Steadicam Operator: Sam Bennett

Gaffer: Christiaan Abernethy

LX Assistant: Jack Donald McDowell

Art Department/Wardrobe: Sam Gan Art Assistant: Gigi Harbridge

HMA: Nisal Atapattu

Runner: Isabel Savenake

Runner: Ben Caruso

Offline Editor: Raechel Harding

Online Editor: Jack Ralph

Colourist: Daniel Witt / Moodlab

Photographer: Mark Munro


Media agency: Media Republic

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