A TVC that breaks away from traditional aged care spots.
Arcare Aged Care recently entrusted Bundy Agency to develop a new campaign that would appeal to new staff, as well as elders and family members in search of quality aged care.
The result is ‘Threads’ — a new TVC that breaks away from traditional aged care spots with a whimsical story that demonstrates that it takes a group of great aged care staff to look after the needs of each elderly resident.
Crafted by director Olivia Altavilla, the spot was turned around in two weeks and features a mix of professional talent and Arcare staff.
A key, yet silent character in the spot is the high-end interior design at Arcare Balnarring.
Arcare has grown to be one of the largest aged care providers in Australia with more than 50 aged care residences that feature movie cinemas, cafés, private dining and a range of suites all with their own ensuite.
‘Threads’ first aired Christmas Eve through the Australian Open and beyond, and is supported by a large-scale media campaign.
Client: Arcare Aged Care Head of Marketing: Katrina Rigby
Agency: Bundy Agency Creative Director: Scott Bundy
Art Director / Copywriter: Felix Barnett
Copywriter: Trinity Ross
Production Company: Eric, Tom and Bruce Executive Producer: Victoria Conners
Director: Olivia Altavilla
Senior Producer: Lauren Burgueno
DOP: Brendan Cherry
1ST AD: Samantha Haines
1ST AC: Harry Huggins
Steadicam Operator: Sam Bennett
Gaffer: Christiaan Abernethy
LX Assistant: Jack Donald McDowell
Art Department/Wardrobe: Sam Gan Art Assistant: Gigi Harbridge
HMA: Nisal Atapattu
Runner: Isabel Savenake
Runner: Ben Caruso
Offline Editor: Raechel Harding
Online Editor: Jack Ralph
Colourist: Daniel Witt / Moodlab
Photographer: Mark Munro
Media agency: Media Republic