Ampol to power our way of life via Saatchi & Saatchi

11 July 2022

Creative Agency: Saatchi & Saatchi
Media Agency: iProspect

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"Whether it's fuel or electricity, Ampol can power every Australian’s way of life."

Ampol's latest campaign, created by Saatchi & Saatchi Australia, looks to the future with an increased focus on new energy solutions.

The purpose is realised with Ampol’s rollout of AmpCharge Electri Vehicle charging solutions. Whether it's fuel or electricity, Ampol can power every Australian’s way of life.

The campaign seeks to showcase the various forms of energy solutions Ampol offers from Amplify Premium Fuels through to electrification, with the latter both within Ampol service stations and at home.

Ampol managing director and chief executive officer Matthew Halliday says: “The return of the Ampol brand has been a huge success, with strong brand awareness levels nationally and our position as the only major Australian fuel brand resonating well with customers."

Ampol chief brand officer Jenny O’Regan said: “Through our relaunch we celebrated our role in powering Australia’s journeys and have leveraged our broader assets and partnerships to cement ourselves in the minds of the consumer as ‘Australia’s Own.'"

Saatchi & Saatchi creative director Piero Ruzzene says: “When we relaunched Ampol, it reclaimed the road trip and reminded the nation that no one journeys quite like we do. Only Australia’s own fuel brand could do that. In 2022, we’re building on that."

The campaign launched on national broadcast television in July and is supported by an integrated media buy via iProspect. The breadth includes TV, outdoor, cinema, radio, online display, social, and sponsorship partnerships, including Channel 9’s Friday Night Footy, Channel 7’s Sunrise and Fox Sports.

The campaign will also leverage Ampol’s continued sponsorship of Ampol State of Origin and Red Bull Ampol Racing.

Client: Ampol
Creative Agency: Saatchi & Saatchi Australia
Media Agency: iProspect
Production Company: Airbag
Sound Design: Rumble Studio
Photography Production House: The Kitchen


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