The St Vincent de Paul Society has launched a campaign which will see local and international musicians donating signed personal items to be hidden in Vinnies stores.
Created by George Patterson Y&R Sydney, the "Signed Finds" campaign is aimed at driving foot traffic through the charity's 253 stores across NSW.
The multi-platform campaign is running across print, online and social media.
Artists participating so far include Sneaky Sound System, Neil Finn, Matt Corby, Moby, Urthboy, Tex Perkins, The Tongue, Horrorshow, COG, Faker, Kimbra, Peter Garrett, The Wombats, Freelance Whales, Fitz and the Tantrums, The Hungry kids of Hungary, Avalanche City, Gotye, John Butler, Jimmy Barnes, Georgia Fair, Sally Seltmann, Big Scary, Bliss N Eso, Boy & Bear, The Living End, Because They Can, The Joe Kings, Boy In A Box, Roscoe James Irwin, Guineafowl, Sarah Blasko, The Vines, (I, A Man) The Holidays, Illy, Jebediah, The Rosebuds, Leader Cheetah, Papa vs Pretty, The Walking Who, Oh Mercy, Blue Juice, Holly Throsby, Julia Stone, Kid Kenobi, Tim and Jean, Art vs Science, Feeding Edgar, Cloud Contol, Chromeo, Children Colide and Passion Pit.
