U by Kotex Platinum

4 May 2010

Advertiser: Kimberly-Clark

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Kimberly-Clark's new TVC for the U by Kotex Platinum range of ultrathins and tampons went to air on 3 May. 

The ad aims to drive awareness of the range by focusing on the key selling point - the packaging design. 

The TVC will run on free-to-air and subscription TV channels during 2010. 

The campaign also includes magazine advertising in women's titles including Vogue, Marie Claire, Harpers Bazaar, Grazia, Cosmopolitan, Cleo, Madison and OK

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