Try a new life

12 May 2010

Advertiser: Austar

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Executive Creative Directors: Justin Drape, Scott Nowell

Creative Director: Leslie Ali

Lead Creatives: Nick Morrissey, Bradley Averil

Production Company: The Shooting Gallery

Director: Rick LeMoine

Producer: Cath Anderson

Subscription TV service, AUSTAR, is encouraging Australians to “Try a new life”. 

The campaign, which promotes AUSTAR’s MyStar digital recording device, aims to redefine how people think about TV and show regional Australians how MyStar can give them more control over their TV viewing. 

The campaign consists of TV, print, digital, outdoor, radio and POS executions.

Created by Three Drunk Monkeys, “Try a new life” kicked off with TV and digital executions last week, with radio and print breaking this week. There are six TVCs in total and two print executions. 

For an additional TV execution, click here

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