The Biggest Loser and Dominos

22 February 2010

Advertiser: Dominos
Media Agency: Mitchell & Partners (QLD)

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Domino’s has invested approximately $2 million to launch the Good Choice Range. This includes TVCs on Channel 10, print, outdoor, online and also local store marketing such as letterbox pieces.

Shannan Ponton from the Biggest Loser is the face of the range and he appears in all communication except for the TVCs.

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