Suzuki is making its first foray into the mid-size car market investing more than $2 million in the launch campaign for the Kizashi luxury sports sedan.
The model signals Suzuki's entry into the space which is currently dominated by Honda Accord Euro, Subaru Liberty, Mazda 6 and the more luxury Audi 4 at the top end of the market.
The campaign, created by The Sanford Partnership, kicks off from Sunday (9 May) across all networks and Pay TV. It also includes radio, online, print, magazines and DM, with media buying and strategy by Maxus.
The 'start your senses' campaign highlights Kizashi's fresh new design and shows that it is a standout from the crowd with innovative style and advanced technology.