Creatives: James Cowie and Maisen Hall
Account Service: Kristofer Taylor
Photography: Matthew Jensen
RMIT University is delivering a new outdoor campaign to announce the opening of midyear enrolments.
The campaign targets students who may have missed out on a position at the start of the academic year.
Featuring a red slingshot, it draws on RMIT’s distinctive red triangle branding device.
The campaign extends across a range of print and outdoor media.