Reveal the bigger picture

7 May 2010

Advertiser: BT Financial Group

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Creative Director: The Glue Society
Creative Team: Jonathan Kneebone, Pete Baker, Luke Crethar
Digital Creative: Engage/Host
Account Management: Laura Aldington, Charis Marr, Beth James
Strategy: Olly Taylor, Matt Kingston
Producers: Verity Cornell (broadcast), Michael Cleary (print), Clarie Van Heyningen
(digital)
Head of Marketing: Carly Loder
Senior Manager – Brand: Carly Westwood
Brand & Communications Manager, BT: Matt Holland
Production Company: Revolver
Executive Producer: Michael Ritchie
Producer: Caroline Barry
DOP: Russell Boyd
Production Designer: Karen Murphy
Previsualisation: Fin Design
Edit House: The Editors
Editor: Bernard Gary
Online: Fin Design
Music: Mika for Trailer Media
Sound Production: Sound Reservoir
Sound Engineer: Paul Taylor

 

Creative Director: The Glue Society
Creative Team: Jonathan Kneebone, Pete Baker, Luke Crethar
Digital Creative: Engage/Host
Account Management: Laura Aldington, Charis Marr, Beth James
Strategy: Olly Taylor, Matt Kingston
Producers: Verity Cornell (broadcast), Michael Cleary (print), Clarie Van Heyningen(digital)
Head of Marketing: Carly Loder
Senior Manager – Brand: Carly Westwood
Brand & Communications Manager, BT: Matt Holland
Production Company: Revolver
Executive Producer: Michael Ritchie
Producer: Caroline Barry
DOP: Russell Boyd
Production Designer: Karen Murphy
Previsualisation: Fin Design
Edit House: The Editors
Editor: Bernard Gary
Online: Fin Design
Music: Mika for Trailer Media
Sound Production: Sound Reservoir
Sound Engineer: Paul Taylor

 

Host/The Glue Society has developed a new campaign for BT aimed at restoring consumer confidence around investments.

The campaign breaks on Sunday 9th May and will run until September. It will launch nationally with a combination of 60” & 45” TVC’s across both pay and free to air, targeted 2-month cinema campaign, and print commencing on Wednesday 12th May.

Supporting this will be a ‘Spectacular’ outdoor buy and comprehensive digital presence.

The communication sets out to provide a substantiated fact-based view around questions such as whether equity investments work harder than property investments, what the benefits of investing in superannuation are, whether shares perform better than cash over time and what the benefits of a long term investment strategy are.

A series of neon light sculptures deliver the data, resolving in huge graphs to explain the argument.

 

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