Ayam Coconut Water is set to launch a new advertising campaign ahead of the summer months.
Created by Convert, the campaign offers consumers a "refreshing" and "revitalising" alternative to carbonated drinks, using visuals based in a natural setting.
Convert creative director Paul McInnes said: "Consumers believe carbonated drinks are not good for you, Ayam offers a natural alternative. Ayam’s clear juice is the liquid found naturally in coconuts and not to be confused with coconut milk. Naturally occurring, we wanted to create 'refreshment', and 'tropical atmosphere' in a simple, but striking way."
The campaign breaks in October and will run in food magazine titles.
