Coca-Cola has unveiled a new Diet Coke campaign designed to remind women of 'cheeky' moments in which one calorie can easily be burnt.
Created by Ogilvy, the "One Calorie Burnt in a Moment" campaign aims to strike a chord with a younger female audience, reinforcing the fact that Diet Coke has less than one calorie in every 200mL.
The campaign will run across magazine, digital, outdoor and tactical advertising.
