8 July 2010

Advertiser: Panasonic

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Creative Director: Cameron Hoelter

Lumix FT2 – ‘Skim’
Art Director: Cameron Hoelter

Lumix G2 - ‘No Expert’
Art Director: Nic Buckingham

Lumix TZ10 – ‘Mixed Up’
Art Director: Alan Vladusic

Panasonic will launch a campaign for three of its LUMIX cameras Sunday 11 July.

Three TVCs were created by Campaign Palace to feature the DMC-G2, DMC-TZ10 and DMC-FT2 models and will air on free-to-air and pay TV. The campaign will also span across targeted magazine, online, point-of-sale and outdoor advertising.

The TVC, 'No expert', for the DMC-G2 model features the tagline 'you don't have to be a great photographer to take great photos', to emphasise what Panasonic sees as its advanced intuitive technology. The DMC-TZ10 is being marketed as the perfect travel camera and the DMC-FT2 as ideal for the outdoorsman.

To watch the other two TVCs:
DMC-TZ10 - 'Mixed up'
DMC-FT2 - 'Skim'

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