Exclusive Lifestyle

1 May 2014

Advertiser: Australian Unity
Creative Agency: Spinach Advertising

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For the beauty conscious Aussie, Spinach is launching Australian Unity’s ‘Exclusive Lifestyle Packages'.

The packages are designed to complement health insurance products by offering refunds on such things as gym memberships, cosmetic treatments, scar removal and fitness coaches.

The consumer can improve themselves, apparently, with the strapline: “Enhance your lips. Remove tattoos. Get money back from Australian Unity." Nice.

Australian Unity's head of marketing and customer experience, Natalie Sneddon, said: “Exclusive Lifestyle Packages are aimed at people who want to feel good and look good. They are people who already invest in gym memberships, participate in fitness events, have a fitness coach and are interested in their appearance.”

The campaign is running with more than 90 images over the Southern Cross stations and tram stops throughout Melbourne’s CBD.

Executive Creative Director and copywriter: Frank Morabito
Copywriter: Jacqui Paterson
Art Director: Melinda Pritchard
Photographer: Carlos Alcaide, Hell Studios
Retouching: Hell Studios 

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