Drop and charge

7 May 2010

Advertiser: Homedics
Creative Agency: Wilson Everard

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Production: Spirit Films


Production: Spirit Films


Technology company Homedics is hoping to revolutionise the recharger market with Powermat – a mousepad like device which charges your electrical products. 

A campaign created by Wilson Everard will highlight the simplicity of Powermat’s new energy transfer technology, which charges any phone or electrical device as soon as it is placed on the Powermat. 

The campaign airs on Channel 9 and Pay TV from 16 May, while outdoor and print is planned for the second phase of the product's launch in July and August. 


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