Detox Challenge

14 July 2011
 

Advertiser: Greenpeace

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Greenpeace has unveiled a campaign in the style of Nike and Adidas commercials calling for the sportswear giants to remove toxic chemicals from their products.

Conceived by Greenpeace's Tommy Crawford and Lucy Campbell Jackson and created by Amsterdam-based Godmother Films, the campaign is a result of an investigation into toxic water pollution from the textile industry in China.

The campaign is running across online and social media.

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