The Circulations Audit Board (CAB) has kicked off an awareness campaign to promote the importance of audited media in Australia.
Created by One For All, the "Count On Us" series of ads will appear in leading trade titles over the coming months and has been circulated to over 800 CAB publisher members for inclusion in their September and October issues. These will be followed by the release of ads in November which will allow publications to promote their new audited figure within the ad itself.
Online campaigns are also in development and will be distributed to digital audit members over the coming weeks. A searchable mobile website called "ABA Quick Data" has also been created which can be used to access masthead reports of CAB member titles. An app is in development.
