BRAVIA PlayStation 3 promotion

5 May 2010

Advertiser: Sony
Creative Agency: Saatchi & Saatchi

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Promotional creative agency: Marketing Zoo

In anticipation of the 2010 FIFA World Cup, Sony has released a TVC campaign starring Sony ambassador and Qantas Socceroo Tim Cahill. 

The TVC promotes Sony's BRAVIA products, with 45,000 bonus PlayStation 3 consoles on offer with the purchase of a selected BRAVIA TV.

Sony has begun the countdown to the 2010 FIFA World Cup with a series of promotions across key product categories, including BRAVIA, Handycam, Cyber-shot and VAIO.

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