AdNews Newsletter
Unpacking hype from reality.
"Clients want 20% better not 20% less - so the super tools as our co-pilots will bring that."
Using play and data to make the more annoying and repetitive tasks fun.
“There is no future in selling time.”
Generative AI will impact a lot more jobs than it will displace.
“If all the holding companies partner with the same people, I fear we are going to end up with the same...
Chris Howatson, Simon Ryan, Justin Drape, Virginia Hyland, Jack Byrne at Sydney L!VE.
Chris Parker: "We looked at the cost of recruiter fees and thought it was better to acquire an agency."
“Can your vendors come back with something that’s insightful and compelling and then take that brand’s...
“...but there's also the reality of the economic environment that we're in, so I think it's unrealistic...
"What was important for me was to recognise my risk and do something about it.”
Special Group partner Rebecca Stambanis believes advertising needs to look beyond the metrics.
Justin Hind: "It's never a better time to start a business than in a time of economic uncertainty."
"We finally had that integrated piece that I knew was going to be critical to be able to succeed in this...
The independent agency leader reveals that when it comes to pitching, the answer shouldn’t always be...