Simon Hadfield

"I tend to focus less on the industry itself and more on our clients and their challenges."

Four years as Board Chair of the Marketing Society in Singapore.

If there’s a ‘secret sauce’, it is our relentless focus on our people and culture.

Creativity is having a comeback. And we’re ready for it.

“I think the key to our longevity is our ability to evolve and even reinvent ourselves in response to...

Our ambition has always been for our work to make the biggest dent in the universe and bring powerful...

Creativity isn’t a gift reserved for the chosen few.

25 years as a “feisty independent”.

Is graduating from the AICD worth it?

We have a set of clear values and identity that people can buy into.

We’re not for sale.

Who can win are those who can take a step back, be objective, garner opinions and admit they don’t have...

Expect more ‘Pirate Ship’ than ‘steady ship’ creativity from TBWA this year.

Do you miss agency life? "Every single day."

I am an impatient person.