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What's the big idea? R/GA boss Bob Greenberg doesn't have one, says traditional ads dead 9 years ago

What's the big idea? R/GA boss Bob Greenberg doesn't have one, says traditional ads dead

The 'big advertising idea' is going the way of the 30 second spot. It will soon be all but "eliminated"...

World Cup brands fail to convert YouTube views into subscribers 9 years ago

World Cup brands fail to convert YouTube views into subscribers

Brands are getting millions of views on YouTube with World Cup ads, but they are failing to convert them...