Y&R Brands has restructured its local operations, with IdeaWorks managing director Naseema Sparks being appointed to group managing director of Y&R Group Sydney.
Sparks will oversee George Patterson Y&R and IdeaWorks in the local market.
George Patterson Y&R Sydney executive creative director Julian Watt has also been appointed as group ECD, Y&R Group Sydney.
Meanwhile, IdeaWorks chief executive Jon Bird has been appointed as national chairman of IdeaWorks.
Y&R Brands ANZ chief executive Russel Howcroft said: “Our new structure reflects the nature of the Australian marketplace and the breadth of skills on offer in our Group.
“Recently we have changed the organization of our Brisbane operations with a manager in charge of the performance of each of our companies in that market. This announcement reflects the same need in Sydney.”
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