TV may have entered its last year of outperformance and the dollars will start to migrate from 2015, according to the boss of one of the biggest media agencies in Australia. Peter Horgan, chief executive of $1.26 billion-billing OMD, believes TV ad revenue has “good momentum”, but there are challenges coming via digitally served video and the likes of YouTube. “TV [in 2014] will have one of the few remaining years where it will outperform,” he told AdNews.
This article first appeared in the 24 January 2014 edition of AdNews, in print and on iPad. For the full story click here to subscribe for more news, features and opinion.
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