This is a cool idea from Brazil to enable people listen to magazines as well as read them. Billboard Magazine is using near field comms technology stickers in its magazines that means people can listen to the music they are reading about.
"I’m writing to share our new action for Billboard that is making their music magazine actually play music. Without any boring QR codes or downloads, 100% wireless, just using NFC technology and your mobile phone as a remote speaker," wrote Fabio Seidl, Ogilvy Brazil creative director.
The tech means people just put their mobile phones onto the magazine cover and they get a playlist of the music written about in that edition. After trials in Brazil, the magazine is poised to roll it out broadly.
Check out the video. It's a far cry from scratch n sniff.
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