Tourism WA creative out to tender, Host set to defend

By Frank Chung | 10 February 2014
WA Tourism 'Experience Extraordinary' by Host / The Glue Society.

The Western Australian tourism body has put its creative duties out to tender with five-year incumbent Host set to defend.

AdNews understands up to eight agencies have been approached to pitch for the business. Host MD Suzie Shaw confirmed the agency would be defending.

The tender process is part of a five-year statutory review by the government body. Submissions close next Monday 17 February.

The WA Government is seeking to appoint either a fully integrated agency or specialist agencies in strategic planning and creative services; digital marketing services; and event and experiential marketing.

The pitch is not for a panel contract. WA Tourism will appoint only one supplier per service category in the event a multi-agency model is adopted.

"Tourism WA's marketing role is to accelerate the growth in the economic value of tourism for Western Australia, towards the 2020 goal of doubling the value of tourism to $12 billion," the tender document says.

Host has held the business for the past five years after winning the business from long-time incumbent Marketforce in 2009, beating out then-303 Perth and BMF in the shortlist phase. Marketforce previously had the account since 2005.

Tourism WA recently launched a $3.6 million campaign via Host / The Glue Society called 'Experience Extraordinary', showcasing the state's North West and South West regions. The WA Government also recently signed a $7.65 million cooperative marketing deal with Qantas.

The tourism body spent $4.6 million on main media in the 12 months from January to December 2013, according to Nielsen data. The figure is national spend and not WA exclusive.

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