You loved him on The Gruen Transfer. You kind of liked him on The Project. Now you'll love him again at the Media Sales Summit. Ladies and gentlemen, Russel Howcroft. Todd couldn't make it.
Book your tickets here.
The former Y&R Brands chief executive, now Network Ten executive general manager, will kick off next Wednesday's event with a welcome speech drawing on his experiences across the creative and media worlds.
"I have always seen myself as a salesman and I've always enjoyed being a salesman, and whether it's selling a 30-second idea or selling space within a 30-minute program I have found the transaction to be exciting and fulfilling," he told AdNews.
The one-day fast-track event will bring together industry heavyweights to help steer you through the coming decade and crack the big issues of the day, such as the creative-media disconnect.
"Integration is of increasing importance to brands. Creative agencies should be thinking how they can apply their prodigious skills in this area," Howcroft said.
"I think the great challenge [for media salespeople] is to have a passion for the bigger picture. Media sales is about creating a vibrant media market for the Australian public, and that's a pretty good place to spend your work day."
Other speakers on the day include Aussie's John Symond, Nine Entertainment Co.'s Peter Wiltshire, Mediabrands' Henry Tajer, News Limited's Jerry Harris and GroupM's John Steedman, among many others.
Roy Morgan Research's George Pesutto will present the findings of the AdNews Media Benchmark Study, which will offer a health check of the industry and reveal the winners of the inaugural Media Company and Media Brand of the Year. The event's major sponsor is IPG Mediabrands, with supporting sponsors APN Outdoor, ARN, MCN and Fairfax Media.
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