Optus has rolled out its long-awaited brand overhaul, with a new logo, a new look and a little yellow Optus-guy mascot thing. A media invite to tomorrow's launch event was sent out on Friday, but Optus appears to have pre-empted its own sparkly unveiling by going live with the website today. There's even a manifesto.
It's called 'A Declaration of Yes': "There's a little word that we don't hear enough of these days. One that allows amazing things to happen. That's why we're bringing it back. Not just in words, but in attitude."
And so on. Shades of 'Ode to Can'? But no Toni Collette in sight. The new positioning highlights the telco's upcoming new mobile phone plans, improvements to its network and extras such as movie vouchers and Qantas points. The rebrand was carried out by M&C Saatchi's brand consultancy Re.
An Optus spokesperson said: "Optus is changing for our customers. In the coming weeks you’ll see a different look with a new logo, a new feel and a new way that we speak to our customers. This is the beginning of something big to deliver on the promise of YES – the very commitment our business was built on."
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