Next month's Australian launch of global affiliate marketing company Linkshare could see major international retailers such as Harrods, Macy’s and Walmart enter the local e-commerce space, as the company prepares to debut with several of its high-profile brand partners.
Linkshare matches global online publishers and advertisers based on content, products and audiences – its model is centred around a pay per conversion structure as opposed to pay per click.
Global chief operating officer Liane Dietrich told AdNews Linkshare will launch in early October with around 10 recognisable international and local brand partners. She would not confirm which advertisers were partnering with the company, but said several of the firm’s international retail clients would be entering the market.
Linkshare’s foreign retail client list includes Harrods, Barnes & Noble, Walmart, Dorothy Perkins, Macy’s and Accessorize.
“It seems Australia is at a really interesting point, where consumers and brands are either already online or about to go online,” Dietrich said. “Connecting advertisers and publishers and increasing the amount of affiliates in the online local space is going to create a better experience for the Australian consumer. It will give them more choice, more information and provide them with a very diverse, robust shopping experience.”
In addition to fashion retailers, advertisers using Linkshare include travel companies and electrical brands, with publishers ranging from bloggers, product review portals and daily deal sites. The company is already situated in the US, Europe and Japan.
This article first appeared in the 21 September 2012 edition of AdNews, in print and on iPad. Click here to subscribe for more news, features and opinion.
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