Network Ten has appointed OMD business director Aaron Quirk as head of cross-platform sales, in a bid to emulate Nine's Powered and Seven's SMG Red.
Quirk will develop campaigns across television, outdoor, radio and digital assets. In the newly created role, Quirk will work with clients on developing campaigns across all Ten group assets, including Network Ten's broadcast and digital media assets and Eye's out-of-home inventory. He will also work with strategic partners, namely the DMG Radio business.
Quirk will work closely with Network Ten national sales director Kylie Rogers, Eye Australia and New Zealand chief executive Mike Tyquin, DMG chief executive Cathy O'Connor, and their respective sales teams.
Quirk joins Ten in September. He is currently business director at OMD, working on the Telstra account. AdNews revealed exclusively last month that Quirk was leaving the agency to join a television broadcast network.
Rogers said: "There's immense appetite in market for media businesses to work more cohesively for advertisers and to create greater campaign depth and value.
"We're creating a first in this market: this mix of media categories has never before been presented as a cross-platform offering. Together, Ten's multi-channel broadcast and digital media assets, Eye and DMG Radio reach a combined audience of 7 million people, every day."
Quirk said: "The development and delivery of effective and seamlessly integrated cross-platform campaigns is unquestionably the big opportunity – and the biggest marketing challenge – in our sector today."
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