Nine Australian campaigns have made the shortlist for the Mobile Lions, with Rip Curl, OPSM and Australia Post in two categories each. Plus, 'Dumb Ways to Die' isn't dead yet.
Download the full shortlist here.
Rip Curl's 'Search GPS' by VML Sydney has been shortlisted in the Activation by Location or Proximity and Use of Data/Insight categories.
OPSM's 'Penny the Pirate' by Saatchi & Saatchi Sydney has been shortlisted in Charities, Not for Profit and Public Information and Content Created for Mobile.
Meanwhile, Australia Post's 'Video Stamp' by Clemenger BBDO Melbourne has been shortlisted in the Augmented Mobile Experience and Services categories.
And yes, McCann is throwing its hat in the ring once more with Metro Trains' 'Dumb Ways to Die: Game' shortlisted in the Charities, Not for Profit and Public Information category.
Mobile Lions Shortlist
'Search GPS'
Rip Curl
VML Sydney
x2 (A01 Activation by Location or Proximity, I05 Use of Data/Insight)
'Penny the Pirate'
OPSM
Saatchi & Saatchi Sydney / Two Bulls Collingwood
x2 (D04 Charities, Not for Profit and Public Information, I04 Content Created for Mobile)
'Video Stamp'
Australia Post
Clemenger BBDO Melbourne / UM Melbourne / Guilty Content Melbourne
x2 (A02 Augmented Mobile Experience, C02 Services)
'Dumb Ways to Die: Game'
Metro Trains
McCann Melbourne
'Minute of Silence'
RSL Australia
DDB Group Melbourne / Exit Films Melbourne
'Safe Driving Program'
Samsung
Leo Burnett Sydney / Starcom MediaVest Group Sydney
'Game of Phones'
Virgin Mobile Australia
Havas Worldwide Australia Sydney / Starcom MediaVest Group Sydney / Photoplay Films Sydney
'KMS Shags'
KAO Australia
Bashful Sydney
'I See Fries'
McDonald's Australia
DDB Sydney / DDB Shanghai
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