Public pressure on advertisers to pull out of Rupert Murdoch's News Corp media outlets is mounting.
Murdoch's British tabloid newspaper, News of the World, lies at the centre of allegations that journalists and a private investigator, Glenn Mulcaire, hacked into the phone of 13-year old girl, Milly Dowler, while she was missing in 2002.
There are also allegations that the phones of murdered 10-year-olds Holly Wells and Jessica Chapman, and their parents', were also hacked.
Yesterday AdNews reported that auto company Ford had withdrawn its spend. According to its twitter profile, Mitsubishi has followed suit.
MitsubishiPress wrote, “Based on a Facebook user suggestion, Mitsubishi is donating its #NotW ad spend to the Childline charity.”
Meanwhile, British community parenting website, Mumsnet has pulled out of running a British Sky Broadcasting (BSkyB) campaign.
Rupert Murdoch's News Corp, which owns News International which publishes News of the World, last week looked set to make a full take over of BSkyB following approval from culture minister Jeremy Hunt. News Corp already owns a 39% share.
Mumsnet's decision to scrap the campaign was a result of pressure from consumers rallying on twitter.
The hastag #saynotnotw has been a top trending topic in the United Kingdom, with users calling for a total boycott of the newspaper.
Bloggers have launched an online petition, encouraging people to refrain from purchasing News of the World this Sunday.
A 'Boycott News of the World Facebook' page already has 5,973 members.
Amidst the scandal there is mounting pressure on News International chief executive, Rebekah Brooks, to resign.
But Murdoch has issued a statement backing Brooks, despite describing the allegations as unacceptable.
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