News Limited has appointed Nicole Sheffield as chief executive of NewsLifeMedia, following Sandra Hook's departure.
Sheffield, previously general manager of LifeStyle Channels at XYZnetworks, will be responsible for developing and directing business strategies across the NewsLifeMedia network. She will also take responsibility for News Limited's online news brand, news.com.au.
News Limited CEO Kim Williams said: “It makes sense to align news.com.au more closely with our online lifestyle brands, presenting a more integrated network of news and lifestyle to our millions of readers and helping drive traffic through these sites.
“While at Foxtel I worked closely with Nicole for a number of years, and became a great admirer of her leadership and style. She is a terrific executive, with a proven track record of growing lifestyle brands across multiple platforms and, I am positive, will be a great asset to News.”
Sheffield said: "NewsLifeMedia has extraordinary brands that resonate with so many Australians and news.com.au has established itself as a leading voice in online news, particularly among younger readers. As we expand those brands into new areas, the future is both exciting and challenging. I look forward to being part of the News team.”
Former NewsLifeMedia CEO Sandra Hook departed the company suddenly in January after an eight year stint, leaving the role open to speculation that Sheffield would join.
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