Youth. Zombies. Mobile phones. Sounds like the mob baying for Brad Pitt's autograph at the World War Z preview doesn't it? But no, it's a new series of short films to make young folk buy Boost Mobile. Don't get trapped. Don't be locked in. Stay Living. Buy $40 dollars worth of credit. That's the gist of it, told in 'gorious' technicolour across most platforms. Who said tactical ads were dead?
Stay Living is a campaign designed to tap into Gen Y’s desire for freedom and their fear of becoming zombies who are suffocated by stifling rules and regulations – like being locked into confusing mobile phone contracts, according to the blurb. What better way to represent that then killing zombies, said those clever folk at The Monkeys.
“Rather than hold a mirror up to reflect reality we wanted to wrap it all up in a story that was entertaining and unconventional. Standing against a world of zombies just made sense,” said ECD Micah Walker.
The three short films were shot in Sydney and directed by The Glue Society’s Matt Devine through Revolver.
The films aim to generate more cut-through by featuring popular blogger, Kimmi Smiles, a zombie-loving 21 year-old who has almost 168,000 subscribers to her YouTube channel, and Louna Maroun, a vlogger with more than 50,000 followers.
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