Google has fired the next shot in its war with Facebook, placing Google Offers on its US homepage in the same week Facebook has shut down its Deals product.
Earlier in the year, Google launched Google Offers in certain cities in the USA, in an attempt to tap into the lucrative daily deals market which is dominated by Groupon. Facebook Deals also launched in the USA earlier in the year, but Facebook announced this week it would be shutting down the product.
It is widely expected that Google Offers will launch in Australia in the near future, although Google Australia has remained cagey over exact details. A spokesman said: "We try to make our products globally available as soon as possible, however we have nothing to announce at this time."
The competition between Facebook and Google has been heating up of late. Google has recently taken the battle to Facebook in the world of social media, launching its own social networking site Google+.
MPG general manager and former Razor head of digital Jason Dooris told AdNews: "The shutting down of Facebook deals is less a reflection of market opportunity and more a misalignment of commercial strategy. Businesses like Groupon continue to grow rapidly and few are as well placed as Google to capitalise on this. With Facebook no longer in the running and Google set to run Offers along side its geo-targeted adsuite, Google is primed to significantly disrupt the developing Australian market."
Google offered consumers $25 tickets to New York’s American Museum of Natural History for the price of $5.
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