Photo sourcing company ImageBrief has hired former Lowe Australia CEO Stephen Pearson to the newly created role of marketing director.
Pearson left Lowe in October after it merged with 303 and has been working with ImageBrief for four weeks. Prior to working for Lowe, Pearson directed New Zealand agency Pearson Davis, which he eventually sold to Lowe’s owner Interpublic.
ImageBrief CEO Simon Moss said the company's key target segments are advertising agencies and marketing departments so Pearson is a perfect fit.
“Stephen is a marketing veteran. As a former CEO of an advertising agency he has a wealth of knowledge around that market and demands of advertising agency and types of images they need.”
Entering the photo sourcing market dominated by duopoly Corbis and Getty, Moss told AdNews at ImageBrief they're about to “take over the world.”
“Those businesses are overwhelmed with content making navigation difficult. We bypass the intermediary and connect the buyer directly with the content, which could be a photographer or an image library.
“Most photographers only have about 10% of images indexed online, meaning a lot of quality material is not available online. We are able to unlock 90% of the content that's not online as the buyer has direct contact with the photographer who has intimate knowledge of the back catalogue of images and can pick one according to the brief provider.
“The big change for us is that the buyer sets the budget instead of the stock library and the content provider has the choice of whether they will respond to the brief depending on the requirements.”
ImageBrief is finalising negotiations with a Sydney-based digital agency who will be appointed to redesign their website. The compant started operations six months ago,
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