Jo Gaines has left Brandscreen to head up data platform Krux's Australian business.
It is thought that Brandscreen has appointed a chief operating officer and is close to appointing a CEO, to be based out of New York. The move follows the acquisition of the Brandscreen demand-side platform (DSP) by US-based Zenovia in March after the company entered voluntary administration in December 2013.
Krux has its eyes on the growth of the Asia Pacific market, opening a Singapore office in April, now followed by a Sydney operation.
While programmatic advertising locally is currently booming, some market participants, such as ex-Facebook lead Liam Walsh have suggested the data component of automated trading is lagging.
Now heading up sales for Kenshoo, Walsh told delegates at the AdNews Media Sales Summit last month that the "missing piece" of programmatic was the data aspect. "We rely on first party data. I haven't seen the really smart stuff yet, and that's where we miss the trick."
Krux aims to capitalise on that and has tasked Gaines with adding more clients to a roster including News, CarSales.com.au, iPrime and Yahoo7.
The former CBS Interactive general manager, Kidspot, iPrime and Yahoo7 marketer is also an IAB board member and sits on the newly formed Brand Safety council.
"Data-driven marketing is transforming the practice of marketing globally and Australian marketers and publishers are leading the charge in this transformation," said Gaines, who admits an "obsession" with moving talk away from "clicks and impressions" and towards audiences. "I look forward to working with Krux's clients, partners and other organisations to help them succeed."
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