Creatives: Are you being paid enough?

By AdNews | 18 December 2013

There's an abundance of creative freelancers but are they being paid right? The Loop has published the average rate charged by creative directors to marketers to designers.

Online creative community The Loop conducted a survey among 1,127 members to gauge what the average payment rate is among roles in graphic design, advertising, creative direction, PR, film and TV production, web and digital, copywriting and journalism, motion graphics, illustration, photography, directing and cinematography.

It also found 43% of freelancers are paid by project while 37% are paid by hour.

“One of the questions we are most frequently asked by our community members at The Loop is 'what should I charge?',” The Loop co-founder Matt Fayle said. “We're hearing that one of the biggest difficulties faced by freelancers in trying to earn a fair wage is completely the blind position that they are entering into negotiations with clients and employers from.”
Hourly rates
Median hourly rate (Australian dollar):

Graphic Design
Senior graphic designer  - 75
Mid level graphic designer -  45
Junior graphic designer -  30

Web, Digital, UX
Senior web, digital & UX designer - 75
Mid level web, digital & UX designer - 50
Junior web, digital & UX designer - 31

Senior producer - 63
Mid level producer - 40
Junior producer - 25

Marketer & PR
Senior marketer & PR - 69
Mid level marketer & PR - 50
Junior marketer & PR - 22

Creative & Art Director
Senior creative & art director - 83
Mid level creative & art director - 60
Junior creative & art director - 25

Writer & Journalist
Senior writer & journalist - 80
Mid-level writer & journalist - 44
Junior writer & journalist - 30

Director & Cinematographer
Senior director & cinematographer - 120
Mid-level director & cinematographer - 71
Junior director & cinematographer - 40

Screen editor
Senior screen editor - 60
Mid-level screen editor - 50
Junior screen editor - 26

Animator, VFX & Motion Graphics Designer
Senior animator, VFX & motion graphics designer - 62
Mid-level animator, VFX & motion graphics   designer - 50
Junior animator, VFX & motion graphics designer - 29

Senior photographer - 182
Mid-level photographer - 100
Junior photographer - 55

Artist / Illustrator
Senior artist / illustrator - 77
Mid-level artist /  illustrator - 50
Junior artist / illustrator - 34

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