Burger King nods to the annoyance of pre-rolls... with pre-roll ads

By AdNews | 3 December 2013

Like to skip YouTube pre-roll ads? Well, Burger King can help. The fast food giant in New Zealand has worked with Colenso BBDO to create anti pre-roll ads.

On yesterday's top 10 viewed YouTube ads in Australia, one wag commented that his favourite was "the skip Ad button, guaranteed response rate of 100%, loved by all...why don't brands just buy that space and replace it with their logo and something like "skip this boring ad with alliance insurance".

Burger King appears to have taken note. Actually, users still have to sit through an ad before they get to watch their YouTube clip. But the commercials acknowledge that pre-rolls might not be what viewers have come to see, and each ad is tailored to the YouTube clip that the viewer really does want to watch.

Colenso BBDO and Burger King created 64 of the ads specifically for the 64 YouTube clips most popular with Burger King's target market.

Will this irony curry favour among Burger King's target market? Give us your thoughts.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus