Amnesia bolsters creative with second CD

By By Wenlei Ma | 17 November 2011
Amnesia Razorfish creative director, Jay Morgan.

Amnesia Razorfish has boosted its creative department with the appointment of Southern Cross Austereo's Jay Morgan as creative director.

Morgan was national digital creative director at the media company, where he worked for five years. He will work alongside recently-joined creative director Lyndon Hale, who came on board from Tongue.

In addition to Morgan and Hale, the digital agency's senior creative team now includes co-founder and executive creative director Iain McDonald, art and design director Toby Caves, associate creative director Sandor Moldan, creative technology lead Brady O'Halloran and head of emerging experiences Stephan Lange.

McDonald said: "It's an amazing coup to have both Lyndon and Jay here. Both are of the highest calibre. They are also exceptionally nice people which is something that is really important to us. The business has been through a lot of transformation in the last three years and we're focusing on the same simple ethos that has always worked for us: doing great work.

"Of course that is something that gets more complicated every year in digital so we are very happy to have Jay on board - someone who understands how to bridge creative and digital for our clients."

Morgan said: "The move was a straightforward decision, with consistent growth and a creative core team that is second to none on the industry, the conditions are ripe to do some phenomenal work."

Meanwhile, Razorfish has released its annual global Razorfish Outlook Report, which looks at emerging trends in media, technology and creativity. The report found ad exchanges are fast becoming the industry standard, more confidence in paid advertising on social networks and an almost doubling of spend on mobile as tablet adoption increases.

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