Ooh!Media has expanded its Melbourne inventory through a new deal with outdoor firm iOM.
The agreement means Ooh!Media takes responsibility for national agency sales on iOM's 169 billboards in the Victorian capital.
The boards include the Flinders Street Station billboard in the CBD, as well as locations on the Westgate Freeway and the Western Ring Road.
The deal with iOM also sees Ooh!Media add six sites in Sydney and one in Adelaide to its national agency offering.
iOM will, however, continue to sell its billboards to direct clients.
Noel Cook, group director at Ooh!Media Road, said: “Through the agreement, national advertisers gain the quality and reach offered by the two companies' billboards from one centralised operation.”
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