Zenith director exits for SBS marketer role

Pippa Chambers
By Pippa Chambers | 6 December 2016
Uma Oldham

Zenith group business director Uma Oldham has bid farewell to media agency land for a role at head of group marketing.

Oldham has more than 15 years’ marketing experience across a range of sectors and before joining Zenith in 2011, she worked at Initiative. She has worked on award winning campaigns for a range of iconic Australian and global brands such as Qantas, XXXX, Drumstick, Tourism Northern Territory, SBS, 20th Century Fox and Heineken. Oldham has also been at Zenith for the last five years in strategic and business leadership roles.

Oldham replaces Jo McAlister, who joined NBCUniversal Networks in July as marketing director for Australia and New Zealand.

Reporting to the SBS director of marketing, Amanda McGregor, Oldham will lead the group marketing team responsible for managing advertising and brand communications for SBS’s distinctive programs and platforms.

“Uma brings some great experience in managing innovative campaigns for a diverse mix of high profile brands and we’re delighted to have her as a part of the team, helping SBS to continue to reach and engage more Australians with our unique programs and services,” McGregor says.
Oldham says with its thought provoking 2017 slate, recent launch of SBS Viceland and its VR app, it’s a a good time to join.

“ I look forward to working with Amanda and the team in 2017 to drive even more campaign innovation and continue making SBS programs must-see for all Australians.”

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