Yahoo7 appoints ex-MediaCom MD as head of brand

Arvind Hickman
By Arvind Hickman | 9 May 2017
Anny Havercroft.

Former MediaCom Melbourne MD Anny Havercroft has joined Yahoo7 as head of brand. Yahoo7 says Havercroft's role involves helping the digital media business establish a market leadership position, oversee operations of commercial content integration and drive “strategic, innovative thinking and solutions” for Yahoo7’s client and agency partners.

Yahoo7 has also hired Mary Evans as group sales manager in the agency sales team. Evans will lead a team responsible for a group of key agency partners for the business in NSW and joins after a five-year stint at travel deal provider, Travelzoo.

Havercroft is a digital communications leader who has had a 16-year career at leading media agencies in the UK and Australia, including eight years with MediaCom across both markets.

She has experience building and leading teams in digital strategy, social media activation and content integration for clients including Carlton United Breweries, Procter & Gamble and Universal Pictures.

Havercroft will report directly to chief revenue officer Paul Sigaloff, who said the calibre of the appointment reflects the strengthening of Yahoo7’s commercial position.

“Our proposition this year has focussed tightly on our capabilities across data, content and technology and this strategy has really been delivering for us,” Sigaloff says.

“We’re absolutely thrilled to have secured Anny as head of brand. It’s a critically important role in realising our strategic plans and we have a number of key initiatives launching this year that will be real game changers for both the business and our clients. We couldn’t have found anyone equipped with better credentials to deliver on these goals, and drive innovation and leadership across our business.”

Havercroft, who joined the company this week, says: “Yahoo7 is a digital powerhouse in data, content and technology with an exciting future ahead.  I am thrilled to join the talented team as we evolve the brand solutions offering for partners, agencies and marketers."

Havercroft has also run a corporate accelerator program focused on HR technology for Slingshot Ventures. She was recognised as one of AdNews 40 under 40 in 2011.

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