Industry Profile: MediaCom Melbourne MD Anny Havercroft

Pippa Chambers
By Pippa Chambers | 19 January 2016
Anny Havercroft

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

This week we head to Melbourne to meet Anny Havercroft, managing director at MediaCom Melbourne.

Duration in current role/time at the company:

Five months in the role, and eight years at the company.

In one sentence, how would you describe what the company does?

As 'The Content + Connections Agency' we leverage paid, owned, earned media to connect our clients’ brands with consumers.

In one sentence, what does your role involve?

Creating an environment where talented people deliver best-in-class solutions for our clients.

Within the last six months/year, what stands out as the company’s major milestones?

Locally, we ran our second annual “Next Year Now” client showcase in October. It was a poignant moment for me as it brought the whole team together to highlight the great results we have been delivering for our clients, the progressive thinking of our product, as well as setting a clear vision of 2016 for our agency.

Nationally, the appointment of new senior leadership last year, specifically Sean Seamer (CEO) and Willie Pang (chief digital officer) were major milestones. Their respective experience and energy heralded freshness and focus for our business.

Best thing about the industry you work in:

Everyday is different.

Previous industry related (adland/ad tech) companies you have worked at:

ZenithMedia.

Career-wise, where do you see yourself in three years' time?

Leading a dynamic business with a focus on innovation and technology.

Tell us one thing people at work don’t know about you?

I’m currently training for a half marathon.

Top networking tip:

By-pass today’s digital world by personalising communications and connecting with people one-to-one.

My favourite restaurant for a business lunch is:

The European on Spring Street.

My favourite advert is:

#LikeAGirl for Always.

My must-have gadget is:

Sonos.

My favourite media is:

Flipboard.

My favourite TV show is:

30 Rock.

The last book I read:

Zero to One by Peter Thiel.

My mantra / philosophy is:

Be a better version of myself.

I got into advertising/ad tech/marketing because:

I needed to fund my shoe addiction.

If I wasn't doing this for a living, I'd be:

Working for a startup incubator.

In five years' time I'll be:

Older, wiser but still addicted to shoe shopping!

Define your job in one word:

People-centric.

What's your poison:

An ice cold pint of Carlton Draught.

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