The Monkeys has revealed its first work for CGU since winning the IAG account last year.
The latest campaign, ‘Australian as it Gets’, focuses on migrants and refugees who have become Australian business owners.
It's based on the insight that one in three Australian businesses are owned by migrants and 83% of migrant business owners did not own a business before moving to Australia.
The 60-second spot centres on the story of Iranian refugee Hamid Ranjbarian, who established a painting business after immigrating. It follows Ranjbarian's story of resilience and sacrifice to become a proud Australian small business owner.
A 90-second version of the campaign will be shown at short film festival Tropfest.
The Monkeys group CEO Mark Green says: “Small business plays a big role in driving the Australian economy and Australia’s migrants have made a huge contribution. This campaign celebrates these stories and The Monkeys are proud to play a part in helping to tell them on behalf of CGU.”
The Monkeys won the IAG account in 2017 following the appointment of CMO Brent Smart.
The agency released a Christmas push for IAG’s flagship brand, NRMA. In the February issue of AdNews, The Monkeys and Smart discuss their first collaboration. Check it out here.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.