Tech FastFronts: The content marketing boom

By AdNews | 3 June 2015
Ayal Steiner

Sponsored: Outbrain shows how brands can leverage trust and loyalty readers through content marketing.

Ayal Steiner from Outbrain conducted a presentation on the hot topic of “Media Opportunities During The Content Marketing Boom”, where he spoke about the opportunities for brands to reach audiences through custom content programs, by leveraging the trust and loyalty readers have for good content and transfer some of that goodwill to their brand.

As seen at the Media Summit 15, the Tech Fastfronts were a new initiative delivering a high-speed showcase of the latest technologies, pilots and programs, from all corners of the industry.

Watch the five minute Tech FastFront:

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