Sponsored: Amobee sheds light on how a large brand uses technology and data to create efficiencies in media buying and personalisation.
Amobee, together with Optus, provided a case study around the much debated topic of centralisation and programmatic advertising. How does a large brand use technology and data to create efficiencies in media buying and personalisation? It demonstrated how Optus is adapting to the changing landscape by using its first party data to reach consumers in a meaningful way.
As seen at the Media Summit 15, the Tech Fastfronts were a new initiative delivering a high-speed showcase of the latest technologies, pilots and programs, from all corners if the industry.
Watch the five minute Tech FastFront:
Did you catch this? Tech FastFronts: How to do more with your data
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.